The brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, on Thursday released new research that claims that ads with ...

On your next date, wear something red. Or just stand in front of a red background. Research shows that people find members of the opposite sex more attractive when they are in close proximity to the ...

When an online negotiable-price vacation package was presented against a blue background, research subjects made a “best offer” of $712, on average—but they went only as high as $684 when the ...

Having trouble with a word puzzle? Suffering from writer’s block? Perhaps you’re not looking at the right colour… We encounter many of the colours in our lives under the same circumstances and as a ...

The brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, on Thursday released new research that claims that ads with ...