Remember when Nike Flyknit was still relatively new and the thought of getting to customize a Flyknit silo was a distant dream? Eventually Nike let the sneakers show up on NIKEiD, although it never ...

One of the most overlooked aspects of basketball players’ games are the shoes on their feet. While some may think it’s simple enough to go to your local shoe store and pick out a pair of shoes ...

NIKEiD is not content to just let the original Air Huarache sit on the site with the same old materials. The sneaker quietly got an upgrade recently, as the safari print has been ditched and snakeskin ...

Why custom Nike gear is a winner for Nike's bottom line. Yet Nike seems to keep finding ways to impress customers and shareholders, making Nike a winning long-term play. One more reason is a new ...

If you’re one of the many heads out there who missed out on the Digital Gravel and The Hundreds Site release of the TH Paisley Hoodies, here’s another chance. Caliroots has just announced that they ...

Introducing the new NIKEiD App from the App Store, tapping into inspiration anywhere, anytime and putting millions of designs right at your fingertips using iPhone and iPod touch. NikeiD App delivers ...

Customization is being used as a differentiating tool in nearly every industry, from customized medicine, to theater, cosmetics, clothing, marketing, food and footwear. It frequently adds extra costs ...

NIKEiD has exploded from its initial clunky and slow infrastructure into a highly desirable, limited-run option for sneaker fans to deck out the latest Nike Basketball signature sneakers or the newest ...

Today, Nike unveiled a new style of retail experience that suggests that both virtual and real worlds are colliding and that the boundaries between consumers and designers are blurring fast. On the ...