YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

YouTube is updating its advertiser-friendly content guidelines to allow more videos on controversial issues to earn full ad ...

Over the past four years, YouTube has paid creators, artists and media companies over $100 billion. That was one of the biggest headlines during the platform’s Made on YouTube event on Tuesday. Made ...

YouTube is updating its guidelines for videos containing what advertisers define as controversial content, like abortion and ...

YouTube rolled out a slew of generative artificial intelligence products aimed at a broad audience, an effort from the video platform to show its massive investments in AI are bearing fruit. The ...

If you're regularly on YouTube, you may already be shopping your favorite content creators' YouTube channels. YouTube Shopping was launched in mid-2023, marking a new chapter in the evolution of ...

Agentio, the AI-native platform for Creator-led advertising, today released The Ultimate 2026 YouTube Creator Marketing Playbook, a data-driven report analyzing more than 10,000 YouTube Creator ...

At the Made on YouTube event, the company previewed a slew of new AI-powered creator tools targeting behind-the-scenes work content creators do. At the Made on YouTube event, the company previewed a ...

Who are the YouTube creators streaming during the NFL game Friday night? YouTube will make its debut tonight as an NFL broadcast partner, the first time an NFL game has ever aired directly through ...