Email marketing technology has expanded significantly over the past few years. Between enhanced marketing automation and segmentation functionalities, there are plenty of ways to ramp up email ...

Sales copywriting is an essential skill for any entrepreneur who sells or generates leads online. Not only so you can do it yourself, but so you can tell if any copywriter you hire is doing great work ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

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Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Many people have been writing emails and texts since middle school. Your audience was interested in what you had to say. And your audience was small. Today, your audience is desperate to delete, defer ...