The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...
Forbes contributors publish independent expert analyses and insights. Rhea Wessel is the founder of The Institute for Thought Leadership. Jun 28, 2025, 09:21am EDT Enabling your subject-matter experts ...
Social media influencers are people who have used their skills, knowledge, and personality to gain a following online. They consistently create engaging content that fits their niche, whether it’s ...
There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...
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