Half of the U.S. population under the age of 16 are playing Roblox. Here's how to keep your kids safe on the platform.

The final reason Roblox is everywhere: it's polarizing. The stock has more than doubled in 2025 and now trades at 19 times sales -- a multiple that assumes near-flawless execution. Yet Roblox remains unprofitable, with costs for infrastructure, developer payouts, and safety investments continuing to weigh on margins.

Australia’s eSafety Commissioner Julie Inman Grant warned last month that Roblox had become a popular target for pedophiles seeking to groom children. Predators often use “Robux”, the in-game currency, as a “trade”, or a way to bribe minors into sending explicit images.

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Youth and Sports Minister Hannah Yeoh said the platform will be enhancing safety of its Malaysian users through the use of artificial intelligence (AI) and human monitoring. The platform will share data with the government and comply with the country's regulations.

The family is among dozens suing Roblox, Discord and other tech platforms, alleging they allowed sexual predators access to their children.

Australian families are being hit with hundreds – sometimes thousands – of dollars in losses as online scammers prey on children through Roblox, luring them with fake offers of free in-game currency.

The online gaming site, which is popular with children, has come under fire for its perceived lack of protection for people who use the platform.

"It was the first time that a court ... analyzed the application of ending forced arbitration in a situation like this," said Pat Huyett, a partner at Anapol Weiss who is representing plaintiffs in litigation against Roblox.