The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Consumer behavior is tough to judge. How will consumer react? What kind of products should we make? Well it starts with ...

What’s your trigger? I’m not talking about what someone may say that sets you off. Instead, I’m referring to the trigger that sparks an impulse to potentially make a purchase. Interestingly, both ...

In today's fast-paced business environment, effective decision making and problem-solving are essential skills for leaders. With an abundance of data, complex team dynamics and constant pressure to ...