Imagine you’re looking for a chicken soup recipe using Google search: You click on the first result, and instead of a recipe, you get the backstory of a grandmother’s secret recipe. You scroll past ad ...

Conversion Rate Increase: By matching each visitor's intent and context in real time, brands using Inflektion have seen conversion lifts of up to 200%. This feature eliminates the disconnect between ...

For India, where digital adoption is surging and brands are experimenting with new tools and formats, the book could become the go-to practical guide for building marketing strategies that are both ...