Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every organization’s online presence is growing and accelerating. This includes retail, of ...

If you’re looking to minimize litigation risk, opt-in consent is realistically the only thing that works,” said Elliot Golding, a partner at McDermott Will & Schulte. “But that’s a tough pill for a ...

With growing data privacy controversy over the use of tracking tools and analytics embedded in health-related websites, it's becoming increasingly important for entities to carefully and proactively ...

Three stealthy tracking mechanisms designed to avoid weaknesses in browser cookies pose potential privacy risks to Internet users, a new research paper has concluded. The methods — known as canvas ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Business leaders must understand the evolving landscape of website tracking litigation, recognize which activities can trigger claims, and implement robust compliance strategies to protect their ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain SEO growth.

Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized. Tracking website visitors isn't just about knowing what pages ...

The largest website operators in the country, including Microsoft Corp., Yahoo Inc. and AOL Inc., say it is impossible for them to monitor all the tracking technologies their sites install on visitors ...

In a long-awaited decision affecting the scope of privacy protections in Massachusetts, on October 24, 2024, the Massachusetts Supreme Judicial Court (“SJC”) held that collecting and transmitting user ...

On March 18, the U.S. Department of Health and Human Services Office for Civil Rights (OCR) revised its December 1, 2022 Bulletin on website tracking tools. [The December 2022 version is available ...