As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...

Search engine optimization has always evolved, but the changes unfolding in 2025 are reshaping the digital landscape in ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

Discover the content that AI engines value and how to build a blueprint for optimizing your website for AI citations.

Just last week, I again watched as my neighbor spent two hours washing, detailing, and meticulously waxing his vintage Chevy Corvette. That routine got me thinking: I don't believe I've ever seen him ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for ...

Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...