As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Why destination website marketing is the cornerstone of a modern digital marketing strategy for tourism brands. If your website isn’t designed to convert, you’re leaving bookings on the table.

Outbrain’s acquisition of Teads aims to address the push-pull many advertisers are currently experiencing in balancing brand building with performance marketing, all at a time when signal loss is on ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Microsoft, Google, Yahoo and Comcast all have their own reasons for pursuing a minority stake in Time Warner’s America Online unit. But one thing is clear from the frenzy of speculation over the ...

The Web advertising industry is at a crossroads: Nobody pays any attention to display ads, classifieds are ruled by Craigslist, which is free, and search continues to be the industry's main driver.

We live in an age of manipulation. An extensive network of commercial surveillance tracks our every move and a fair number of our thoughts. That data is fed into sophisticated artificial intelligence ...