Mike Brooks, WeatherBug’s SVP of revenue, is a mobile programmatic evangelist. “We’ve seen a huge positive impact from adopting a unified auction, and we like to be vocal about it,” Brooks said. “We ...
I was asked this week if WeatherBug was a virus, which caused me to laugh a little and say, “No, it was not.” But as I got to thinking about it, even though most people install WeatherBug thinking ...