WPP has launched Agent Hub on its AI marketing platform WPP Open. The Agent Hub is an internal app store where users can select AI agents powered by WPP’s decades of data, capabilities and best ...
Former Microsoft executive Cindy Rose faces a daunting in-tray when she takes over as head of British advertising giant WPP tomorrow. The Anglo-American businesswoman has been left to patch up a ...
New hub aims to boost collaboration, efficiency and creative output using AI tools across WPP’s global client ecosystem ...