WPP has launched Agent Hub on its AI marketing platform WPP Open. The Agent Hub is an internal app store where users can ...
New hub aims to boost collaboration, efficiency and creative output using AI tools across WPP’s global client ecosystem ...
The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI within agencies. More than 35,000 of WPP’s people are using WPP Open, as are many of its ...
NEW YORK & LONDON--(BUSINESS WIRE)-- WPP (NYSE: WPP) today announces that it has integrated Anthropic’s state-of-the-art Claude artificial intelligence (AI) model family into its intelligent marketing ...
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