In 2026, leadership isn’t about having the loudest vision or the boldest prediction. It’s about being the person who can ...

Forbes contributors publish independent expert analyses and insights. I write about leadership and performance management. The most effective leaders don’t simply respond to the moment—they architect ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Great brands thrive at the crossroads of leadership vision and audience engagement, balancing strategic direction with real-time feedback to stay authentic, relevant and trusted. Striking the right ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

Most organizations define their values during pivotal moments — at their founding, during a rebrand or when leadership changes. But too often, those values are relegated to the About Us page of a ...

Accountability starts at the top, or it doesn’t start at all. If a company says it values experimentation, it should reward smart risks and accept failure as part of the process. Every few years, ...

Maintaining the status quo is an organizational death sentence. To prevent this, an organizational vision that communicates the leaders’ strategic intent and points to the direction in which the ...

On June 28, Regions Financial published its Shared Value Report covering the 2023 calendar year. This report serves as an annual recap of strategic efforts in the following areas: Sound and effective ...