Artists and directors use XR and VR to create immersive storytelling, blending technology, empathy and innovation in new ...

Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

I’m standing over a table, looking at a 3D architectural model of a room. Then I hit a button, and suddenly I’m inside the model itself. I can walk around, get a feel for the space, see how the ...

When Albert Ramon, chief meteorologist for CBS 2 Chicago, delivers his on-air forecast Tuesday afternoon, things may look a little surreal. Incorporating new augmented reality/virtual reality ...

For many of us, climate change feels like a distant threat—damage that will happen in the future somewhere far away to people ...

Visitors to the War Up Close virtual reality exhibit at the Johns Hopkins-MICA Film Centre on March 4 got an immersive look at the effects of the war in Ukraine, viewing real-world scenes of the ...

Police departments across the U.S. and Canada are adopting virtual reality training to better prepare officers for ...

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