The metaverse and virtual reality worlds offer a whole new avenue for advertisers and marketers. But a new study led by a ...

We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

They don't age, complain, cancel gigs or doomscroll like the rest of us, and they're cashing bigger checks than some of the flesh-and-blood stars they were once modeled after. In a plot twist straight ...

Relying on AI-generated personalities can be a low-risk, high-engagement strategy. by Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan When the meal-kit delivery company HelloFresh wanted ...

Welcome to the new era of digital marketing, where artificial intelligence is no longer hidden behind the scenes, but rather front and center. Synthetic media and virtual influencers are redefining ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

See how realistic AI avatars now monetize niches on Instagram and learn steps to spot fakes so your video chats stay safe.

What if you could create an Instagram influencer who never sleeps, doesn’t need a paycheck, and can churn out content 24/7—all powered by artificial intelligence? It might sound like science fiction, ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.