We are all familiar with events, conferences, trade shows and exhibitions. We've been using them for centuries to market and sell our products and services. Virtual business events are the digital ...

Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...

I run global events at Microsoft. I was skeptical that large-scale online meetings could work, but here’s what we’ve learned about making them effective. In many ways, social distancing is proving ...

Following in the footsteps of other major retailers, CVS Health will hold a one-day virtual hiring event hoping to attract 25,000 more employees. “These new and existing positions will help the ...

In my art of virtual events series, I've implored vendors to take creative chances on virtual events - and documented the bright spots. But: you don't have to jump into the deep end to deliver ...

LinkedIn is rolling out new discovery features for virtual events designed to boost attendance by making them easier to find. In addition, event organizers will finally be able to capture leads from ...