Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent company touted the hiring of its first-ever chief security officer, Lisa ...

Arkansas schools are faced with making a tough decision concerning a national cheerleading competition.

The Hilton varsity cheer team opened its winter competition season with a dominant performance at the Mercy Paws Up Competition on Sunday, delivering a flawless routine that earned zero deductions. RE ...

Edwardsville High varsity and JV cheer teams excel at ICCA Championships; seniors Carly Hartman and Maggie Bowser receive top ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Amid bellowing beats and screaming spectators, athletes adorned in rhinestones sporting colossal bows on Monday performed flips, toe-touches and round-off back handsprings. Linganore Cheer took home ...