Sixty-one Percent of US Internet Households Use Their Smart TV as the Primary Streaming Device, According to Parks Associates

Samsung's Tizen leads the market as the most used smart TV OS, with 34% of smart TV owners LAS VEGAS, Jan. 6, 2026 /PRNewswire/ -- At CES(R) 2026 in Las Vegas, Parks Associates announced new consumer ...
TV Tech

Parks: Smart TV Is Primary Streaming Device in U.S. Homes

New study finds that 61% of U.S. internet households use the TV as their main streaming device; Roku remains the most popular ...
The Streamable on MSN

More than 60% of audiences use TV as primary streaming device

Viewers are continuing to shift away from connected streaming sticks, preferring instead to stream straight from their set.

Samsung Tizen tops smart TV OS usage in US, Parks Associates finds

Samsung’s Tizen is the most used smart TV operating system in the US, with 34% of smart TV owners saying it is the platform ...
Advanced Television

Research: 61% US homes use smart TV as primary streaming device

Parks Associates has unveiled consumer research from its Tech Ecosystem Consumer Insights Dashboard showing that smart TVs ...