B2B SaaS user journeys are rarely straightforward. Unlike the faster, more direct paths common in B2C, SaaS buyers take longer to decide — working through extended evaluations, multiple stakeholders ...

Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve. The July 1 migration deadline for ...

Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift. There’s a lot going on in the world of Google Analytics 4 right now, as ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 1 day 8 hours ago 1 day 9 hours ago By Brian Bonilla - 1 day 9 hours ago By Bradley Johnson - 1 day 11 hours ago By Katherine Davis ...

It’s the changing of the guard that has the marketing industry split. Swapping out Universal Analytics (UA) for Google Analytics 4 (GA4) has raised many questions and created some disparity in ...

Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics. Google Analytics 4 is introducing three new metrics to the ...