2 of 4 — When a label goes for something whimsical, it must be clever, too — like these chemical reactions, which actually occur during fermentation. (Full disclosure: I have personally bought the ...

Putting an organic label on ordinary foods can trick shoppers into believing that they are healthier, taste better and have fewer calories, new research suggests. Known as the 'health halo effect', ...

Left: A hand-drawn typeface on Bluebird wines conveys a youthful, innovative feeling, while the puffy, raised lettering makes the $12.99 bottle appear more expensive. Right: When the Hahn family ...