Next year’s unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching.

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

*Mobile devices have become essential tools since their emergence in the 1990s and evolution into smartphones after 2007. However, with rapid technological advancements, leading figures like Elon Musk ...

Apple’s design team will now report directly to CEO Tim Cook following the upcoming retirement of COO Jeff Williams, marking a rare structural shift at the company. While it’s unclear how hands-on ...

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

A Today at Apple session with the makers of Apple TV+ hit "Severance" was capped by a surprise visit from Tim Cook and Brad Pitt, as Apple's "F1" promotion tour continues to ramp up. Despite spending ...

Apple's Tim Cook attended President Trump's gathering of business CEOs via satellite, and committed the company to working with the administration. After apologizing that he couldn't be present in ...

Board members and senior executives have accelerated preparations in recent months as Cook, who turned 65 this month, weighs the end of a 14-year run that began after the death of co-founder Steve ...