TikTok trends go viral faster thanks to its algorithm, short-form videos, and creator tools that drive engagement and shape ...

It may sound wild, but to millions of young professionals, the same app serving up dance challenges and cat videos is helping ...

Instead of ordering an elaborate costume on Amazon, the popular thing is to look to create a clever but free outfit.

TikTok trends often move too fast to track, but a closer look at Gen Z’s current hobbies reveals more than passing fads. These activities reflect how this generation communicates, copes, and creates ...

Born from Kanye’s infamous “Betrayal List,” this trend lets creators share their own tongue-in-cheek grievances—from paper ...

Compare Instagram Reels and TikTok in 2026: engagement rates, creator marketing opportunities, and platform strategies for ...

Join me as I embark on a hilarious journey, forcing my dad to try out the latest TikTok trends! In this first installment of ...

Benson Boone and Brian May have struck up a friendship, with fans left awestruck over the Queen's guitarist taking part in a ...

TikTok isn’t just where trends start — it’s where people discover what’s next. It’s TikTok Tuesday, our weekly live segment ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

ALBANY — An Arbor Hill Elementary School student died Saturday in an accident apparently tied to a social media trend. In a letter to families Sunday, Principal Rosalind Gaines-Harrell said the ...