In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

YouTube and Facebook are trying to stop the spread of the Tide Pod Challenge, a bizarre and dangerous phenomenon in which social media users eat laundry detergent packets on camera. YouTube, which is ...

Doctors say you should be concerned about a new viral challenge involving laundry detergent pods. Videos and pictures have surfaced online of teenagers intentionally putting the pods in their mouth as ...

LOGAN, Utah (KFSN) -- A dangerous social media stunt took a serious turn in Utah. A college student was hospitalized after ingesting a Tide Pod. Utah State University says it happened Saturday ...

CINCINNATI — Procter & Gamble is recalling 8.2 million bags of laundry detergent pods under various brand names because the packaging of the bag is defective and can split open, possibly putting kids ...