LUXEMBOURG (CN) — Tech giant Apple lost to Swiss watchmaker Swatch on Wednesday in a court fight over its use of the “Think Different” slogan. The Cupertino, California-based company had appealed to ...
In 1997, Steve Jobs returned as CEO of Apple. The “Think Different” slogan was coined by Apple that same year. The slogan was created by Craig Tanimoto, an art director at the advertising agency ...
The European Union's highest court found that the company hadn't been using the slogan in any meaningful way for a decade. Reading time 2 minutes On Wednesday, the European Union’s highest court ...
The EU's General Court has dismissed Apple's appeal over Swatch's "Tick Different" slogan, saying the objections are based on a "misreading" of the ruling, and the company's "Think Different" ...
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