Design thinking is an experience-based and user-centric method for solving problems. This human-centered approach engages end-users and employees in a multi-step, ongoing process of co-creation, to ...

In recent years, more and more technology teams have opted to leverage design-thinking principles when building new software and tools. With a heavy emphasis on empathy and creativity, the multistep ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

The phases of design thinking aren’t a linear sequence of events. You might find yourself returning to phases multiple times ...

Design thinking is a process to help solve problems and generate ideas. It starts with defining a problem and then moves into identifying the human need, which we determine mostly through a social ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

'Innovation' and 'design thinking' could possibly be two of the most extensively-used phrases both online and offline during the past decade. To respond to the global need of "changing the status quo" ...