Growing a successful company requires marketing, promotions and advertisements to bring attention to your product and ultimately increase your sales. Advertisements can include direct mail campaigns, ...

The testimonial is a common advertising method used in advertising media, such as television and radio commercials and sales letters. In a testimonial, an end user of a product or service, as opposed ...

Testimonials are widely used in advertising to promote commercial products and services, which speaks to their effectiveness. While it’s fine to use testimonials to promote a shampoo or a lawn ...

Be sure to get their approval in writing before you use it. These days, if you have customers who are willing to share their testimonials on video—that’s even better. Videos are powerful marketing ...

Revision of the advertising rule in place since 1961 reflects technological advances like social media marketing, according to the regulator By Mark Schoeff Jr. The SEC on Tuesday approved a final ...