Test marketing is an important tool in the manufacturer's research and development toolkit. Many firms test market a product before investing millions of dollars mass producing it. Test marketing may ...

In today’s tech-driven world, companies race to bring new software features to market, and customers expect updates at an almost instantaneous pace. But behind every slick interface and smooth user ...

Last fall at the Association of the United States Army’s annual conference, PEO EIS Program Executive Officer Ross Guckert said one of the key pillars in his acquisition organization’s Agile journey ...