Lottery.com Inc. has announced the launch of its international lottery operations aimed at meeting global customer demands and generating new revenue by the end of March 2025. The company has invested ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Strategic partnership introduces household-based, cookie-free targeting to MGID’s native advertising supply MGID, the global advertising platform, has announced a new partnership with Digiseg, a ...

“Trinasolar is moving away from product supply to focus on solutions supply,” Yang Bao, global sales and marketing president at Trinasolar, told pv magazine at the recent SNEC trade show held in ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Explore St. Louis CEO Brad Dean was featured in conversation at the agency's annual meeting Wednesday. Explore St. Louis, the agency tasked with promoting St. Louis as a tourism destination, can point ...

Boston-based State Street Global Advisors, the asset management arm of State Street Corp., has launched target date funds that will include exposure to private markets. The State Street Target ...

Lawsuits against prediction market operator Kalshi, and the trading platforms Robinhood, Susquehanna, and Webull, started to pop up across the U.S. this month. So far, lawsuits have been filed in five ...

LOS ANGELES--(BUSINESS WIRE)--MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused data provider, to integrate household-based targeting into MGID’s ...