Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

OpenAI will start testing advertisements in the ChatGPT app for certain US users, marking a major shift for the company as it ...

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

OpenAI says that users impacted by the ads will have some control over what they see.

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...