Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Meta has quietly turned its friendly AI helpers into another data source for its ad machine, rewriting its Privacy Policy so ...

This video breaks down how data signals, algorithms, and predictive advertising work together to anticipate interests and ...

Microsoft is adding targeted ads, metrics and diagnostic capabilities to Copilot, the company announced Wednesday. The ads will run below Copilot’s organic response in results, with a stronger focus ...

This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox ...

I hate targeted ads. Every time I go online, something’s being pitched to me like I’m Richie Rich, and the algorithm behind it clearly doesn’t care about anything other than draining my wallet. What’s ...

Recent revelations have sparked significant concern about the potential misuse of smartphone microphones by advertising companies to target users with personalized ads. At the center of this ...

A leaked document revealed that Waymo has a secret privacy policy that you might not want to experience. With the world leaning on the capabilities of autonomous driving, your car could spy on you ...

A fully automated AI system will go a long way in empowering advertisers to examine different aspects of brand safety, says Ian Chapman-Banks, the chief executive officer and co-founder at Sqreem ...

In mid-December, Meta will update its privacy policy to begin selling targeted ads across its family of social media apps based on the data collected from consumer interactions with the company's AI ...

The groups specifically called on the FTC to use its authority under the agency’s 2019 consent decree with Meta, as well as ...