LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest free downloadable article on how target market segmentation ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

It can be daunting to know where to begin when researching your target audience. If you give it a quick Google, you will see a multitude of tools vying for your interest and offering insight after ...

When you are launching a company or a brand, you would have to worry about creating a strong brand image. The creation of a logo is the first step towards creating a brand image because the logo is ...

John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

Target audience segmentation is the process of dividing a target market into smaller, more defined groups based on shared characteristics such as age, gender, location, interests, and behaviors. This ...

Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level, giving ...