If you're a true World Cup fan, you already know all about sticker-books. Sticker collecting is basically a sport unto itself, and you are its MVP. If you aren't too knowledgeable about one of the ...

MOSCOW – Off to the side of Red Square, near Lenin’s tomb, a group of soccer fans cluster around and talk in animated voices. A deal is going down, and it’s getting serious. A Colombia fan, at the ...

The following are two excerpts from Greg Lansdowne’s chronicling of Panini’s World Cup Stickers: Panini Football Stickers – The Official Celebration. Lansdowne and Bloomsbury Press have graciously ...

Soccer—or football—is the most popular sport in the world. But beyond throwing on a jersey and cheering for your team, soccer fans have another way of showing their love. Where baseball has its cards, ...

Even before the first ball is kicked, Russia 2018 is shaping up to be more popular in the United States than any previous World Cup according to at least one metric: the sale of Panini stickers. For ...

If you're a true World Cup fan, you already know all about sticker-books. Sticker collecting is basically a sport unto itself, and you are its MVP. If you aren't too knowledgeable about one of the ...

Rachael Lloyd vividly remembers using her first sticker. She’d attached it to her dad’s work notebook. She was three. Her original sticker collection was lost in a move at age 11, but her passion for ...

Since its inception in 1970, the Panini World Cup sticker album has evolved from a simple collectors’ hobby inspired by one of the most famous sporting events, into a worldwide cultural and commercial ...