How Much Does It Cost to Stage a House—And How Much Will You Gain? Home staging might seem counterintuitive at first blush: Why spend money on real estate if you’re moving out? The simple answer: ...

As a home stager and real estate salesperson, I often encounter clients and agents who conceptualize staging as a process synonymous with “decorating.” The truth is that effective and successful home ...

Indeed, Maria McKenna, a luxury real estate adviser with Spears Group at Compass, says staging is common—and lucrative—in her Florida market. “I’ve seen sellers earn 5% to 15% more than comparable ...

Home staging is a pivotal strategy in successfully selling real estate and dramatically influences the perceived value of properties. The impact of well-executed staging can be profound, particularly ...

Whether it's letting in more sunlight or swapping out darker paint and furniture for lighter options, brightening up a space ...

Staging a home isn’t just about aesthetics. It’s a move that can shape a buyer’s first impression and even boost your final sale price. But with limited time or budget, many sellers ask the same ...

For the first-time home seller, staging a home that is for sale may seem like an unnecessary expense. In reality, nothing could be further from the truth. A National Association of Realtors study ...

I didn’t want a studio apartment. I wanted a one-bedroom, but I was in my 20s, and it was out of my price range. “Come see the studio,” the agent said. “When you’re in it, you’ll see how the space can ...

Deciding to sell your home is a serious step and no easy task. While you might not want to sell to "just anyone," time and ...

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In her advertising career, Lori Bitter learned that it all comes down to helping spark people’s imaginations. This is also the whole idea behind property staging, which is what Bitter does with her ...