TV Technology

Spectrum Announces Retirement Of Veteran Ad Sales Exec David Kline

STAMFORD, Conn.—Charter Communications' Spectrum has announced that veteran advertising executive David Kline, who is currently executive vice president at Charter and president of Spectrum Reach, ...
Morningstar

SPECTRUM REACH GIVES SMALL LOCAL BUSINESS ADVERTISERS ACCESS TO BROADER INVENTORY, GREATER SCALE THROUGH NEW COLLABORATION WITH AMAZON ADS

Spectrum Reach Becomes a Local Reseller for Amazon Ads; Now Small and Medium-Sized Businesses Can Reach Virtually Every Household in Region NEW YORK, Sept. 18, 2024 /PRNewswire/ -- Spectrum Reach, the ...
TV Technology

Spectrum Reach Has Deployed More Than 15,000 AI-Powered Ad Campaigns

NEW YORK—Charter's Spectrum Reach has announced that its clients have used Waymark’s AI-driven ad creation platform to create more than 15,000 ads since Spectrum Reach announced a deal with Waymark in ...
RBR

Spectrum Reach Offering Designed To Boost Ad Effectiveness

The advertising sales business of Charter Communications is moving ahead with a full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The offering from Spectrum Reach is ...
Seeking Alpha

tvbeat and Spectrum Reach Launch Programmatic Linear TV Solution to Expand CTV Advertising Using Traditional TV Ad Inventory

LONDON & NEW YORK--(BUSINESS WIRE)-- tvbeat, a global leader in Total TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s ...