The business world is highly competitive because many companies offer similar products and services. Businesses often wonder how to gain a competitive advantage. The answer lies in leveraging data and ...

Strategic packaging enables businesses to influence consumers, cut costs, build brand recognition and drive long-term ...

Using data to make business decisions is no longer a luxury; it’s an expectation. For companies looking to grow and gain a ...

Forbes contributors publish independent expert analyses and insights. Andrea Hill is a multi-industry CEO covering business & technology. The focus is now shifting to AI and competitive advantage, as ...

In business analysis, finding key competitive advantages helps identify firms that can sustain their market position over time. Competitive advantages can come from many sources. This includes things ...

A conversation with the Eccles School of Business’ Jay Barney about where you can find long-term value from the latest tools. Many companies are investing heavily in artificial intelligence right now, ...

Leverage public relations to enhance your business's visibility, credibility, and competitive edge. Discover strategies for effective PR in your marketing plan.