On March 2, 2021, the U.S. Food & Drug Administration (“FDA”) issued a consumer update in the form of a “what you should know” regarding formaldehyde in hair smoothing or straightening products, such ...

Straight hair goes in and out of style. But for some people, there’s nothing quite like the feel of flipping a long, sleek strand of hair over the shoulder or the look of a shiny, perfectly straight ...

Hair rebonding is a chemical process that changes your hair’s natural texture and creates a smooth, straight style. It’s also called chemical straightening. Hair rebonding is typically performed by a ...

Whether you want to reduce frizz, minimise the heaviness of thick hair or achieve a shampoo-ad shine, keratin treatments are considered the gold standard when it comes to smoothing and straightening.

We have come a long way in our search for straight hair. While the first straightener was invented in 1909, there were days of using an ironing board to smooth out frizz. Now we have nearly any tool ...

The FDA is poised to ban the carcinogen formaldehyde from hair-straightening products, but experts say other chemicals will remain that pose their own risks. When you purchase through links on our ...