Once gray hair becomes your new look, it’s smart to optimize it by giving your makeup bag a makeover, too. The most impactful place to start is with your eye shadow. Lighter shades won’t do you as ...

If you’re looking to make your eyes stand out against gray hair, it’s time to look for shadows that are rich in color and have greater payoffs. That means avoiding selecting tones that are light and ...

We asked three makeup artists their predictions for makeup trends in 2026, which range from bold, multichrome eyes to bright ...

To create captivating eye looks, you need one essential tool, a well-curated eyeshadow palette. Eyeshadow can transform your eyelids into mesmerizing canvases, enhancing your natural beauty and ...

As it turns out, this is the correct approach. “Heavy dark shades across the entire lid, thick eyeliner, and dramatic cut ...

“Think of your favorite color, now think of the next color that pops into your head,” Luna says. “That’s your shadow work color.” Shadow work is a ritual meant to heal your “shadow self.” Your “shadow ...

The best eyeshadow palette allows for versatile and flawless makeup for every occasion and all year round. Celebrity makeup artist Allison Kaye says, “It’s fun to collect eyeshadow palettes, and it’s ...

As we age, our skin and features naturally change, and makeup that once worked well may no longer have the same effect. For older women, eyeshadow can be a tricky area to navigate. Some colors and ...

Learning how to apply makeup seems easy enough, but sometimes, beauty basics can be pretty darn baffling. Luckily, eye shadow isn't as intimidating as it seems, and it can totally transform your ...