When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

From business models to sales bottlenecks, here’s how top media buyers align paid campaigns with what clients care about most. Many agencies and marketers believe that success in paid media is ...

As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable. This article will cover some of my favorite PPC forecasting techniques using Google ...