Companies and organizations buy products and services to support production of their goods and services, indirectly or directly. Selling goods and services to these companies requires you to have ...

The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging. Ernan Roman, President of ERDM ...

Segmentation has long been an effective tool for B2C marketers to identify and efficiently address the needs of their customers. Financial services and telecom companies have used segmentation to: ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Unless you are 90 or older, you probably don't remember firsthand the stock market crash that began on October 24, 1929 or its aftermath. After October 1929, companies and government institutions ...

We’re in the final quarter of 2023. B2B marketers are starting to review their results and plan for 2024. Many will revisit their ideal customer profile (ICP) – even though it is often useless.

Congratulations! You have invested in a customer relationship management (CRM) and a marketing automation platform (MAP). You are capturing leads and running campaigns. Ready for more? Your next ...

B2B marketers are digging deeper into data about anonymous buyers, enabling companies such as Iron Mountain and SchoolDude to offer personalized content and web experiences to prospects before they ...

B2B companies have a huge problem, and it started years before the global pandemic disrupted the business landscape. Nearly 10 years ago, Harvard Business Review referenced an InsideView report that ...

Report Ocean published the latest research report on the B2B Payments Market. In order to comprehend a market holistically, a variety of factors must be evaluated, including demographics, business ...