Business Wire

e.l.f. Launches Its First-Ever Experience on Roblox, Empowering Entrepreneurs and Cultural Changemakers to Bring Passion Projects to Life

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and connection.
VentureBeat

Users can now purchase e.l.f. Cosmetics products through Roblox

e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...
Business Wire

e.l.f. Cosmetics and Beekman 1802 Join Forces for World Kindness Day in Roblox

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, joined forces with Beekman 1802 to celebrate World Kindness Day with an all-new game within e.l.f.’s Roblox ...
Forbes

How Gen-Z Beauty Brand E.l.f. Is Gamifying Social Impact Via Roblox

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. The e.l.f. UP! experience on Roblox is gamifying the ...