Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.

The online world has opened up unprecedented opportunity for advertisers to reach broader audiences. But it’s such a varied and complex system that many have resorted to just slapping a ...

But what about those prospects whose attention we have captured through any one of these programs, but who have not yet converted (e.g., downloaded a white paper, signed up for a free trial, etc.)?

If you think “beyond the click,” you know that getting traffic to your website is only half the battle. The real opportunity lies in turning that traffic into lasting customer relationships. One ...

Yahoo announced search retargeting through its Gemini native ad inventory in the United States, allowing advertisers to reach potential customers without first having to visit their Web sites. Guy ...

Categories: Learn how ML refines audience segmentation, predicts behavior, and enhances marketing ROI through data-driven decisions.">Machine Learning for Targeting, Retargeting is one of the most ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Online sales in the UK are predicted to reach £69.7bn by 2020 according to the investment ...

Search retargeting technology company, Magnetic, announced the company’s launch and $1.25 million in funding which includes a roster of investors such as NYC Seed and IA Capital Partners. Read the ...