How does the use of singular and plural keywords influence search intent and results? Lidia conducted a unique data study analyzing keyword choice for ecommerce queries. The intent your page aims to ...

Strong structural foundations and richer audience signals continue to shape how effectively algorithms interpret intent and ...

B2B content contains a Catch-22: Most brands skew too far in one direction or the other. Write primarily for search and you get derivative, regurgitated, copycat content that immediately erodes trust ...

As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...

eCommerce SEO is shifting in ways that demand attention. Search engines are getting better at understanding intent, AI-generated content is flooding the web, and Google’s updates are prioritizing ...

The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search ...

Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google? To find out, ...