Cloud data warehouse leader Snowflake Inc. is strengthening its capabilities with the acquisition of a data clean room company called Samooha Inc. Snowflake said today the deal should close by the end ...

Snowflake is buying Samooha, a startup developing a "cross-cloud" data collaboration suite, the companies announced this morning -- adding to the list of big tech acquisitions leading up to the ...

Snowflake started a snowball rolling in the ad industry two years ago. By now, it’s become a full-fledged avalanche. On Monday, Snowflake announced its acquisition of Samooha, a startup that develops ...

TransUnion said it made a deal to enable brands and publishers to access its TruAudience consumer identity data within Samooha, Snowflake’s clean-room environment. Clients will be able to securely ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Data cloud company Snowflake today announced it has signed a definitive ...

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CHICAGO, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Today, TransUnion (NYSE: TRU) announced a partnership between its marketing solutions line, TruAudience®, and Samooha, by Snowflake, a native data clean room ...

TransUnion (NYSE: TRU) announced a partnership between its marketing solutions line, TruAudience, and Samooha, by Snowflake, a native data clean room solution on Snowflake. The partnership paves the ...

Data cloud company Snowflake today announced it has signed a definitive agreement to acquire Samooha, a startup building "data clean room" technology to help businesses securely share and collaborate ...