Having successfully created a leadership position by proudly owning the comedy genre through light-hearted & refreshing content, SAB TV, India’s only family comedy entertainment channel announced the ...

SAB TV has set the ball rolling to launch a Current Affairs channel in April-May this year. Confirming this to exchange4media, Markand Adhikari, Vice-chairman and Managing Director, Shri Adhikari ...

Having successfully created a leadership position by owning the comedy genre through refreshing content, SAB TV last week revamped the channel look which went live at 9 PM on Friday. SAB TV's revamped ...

Sony Entertainment-owned Sab TV is all set to begin its second stint as a full-fledged comedy channel after dabbling with various genres of programming. To begin with, the channel has launched four ...

Beginning November 7, the channel will launch a new show, ‘Lo Kal-Lo Baat’, one of several shows it has in the pipeline When Sony Entertainment Television (SET) took over SAB TV in April this year, ...

After the team of Taarak Mehta Ka Ooltah Chashmah was invited by PM Narendra Modi to be part of his Swachh Bharat Abhiyan, SAB TV has decided to roll out an aggressive campaign through integrated ...

Launched by Sri Adhikari Brothers in 1999 as a Hindi comedy channel and later acquired by Sony Pictures Networks in 2005, Sony SAB (erstwhile SAB TV) has finally shifted its gears from being a ...