Rolex’s official Certified Pre-Owned programme generated sales totalling $594 million in 2025, accounting for over 10% of ...
Rolex’s Certified Pre-Owned (CPO) program was in the news recently after a study revealed just how wide the price disparity can be between various Rolex CPO retailers. (For more on that, go here.) Now ...
Demand stays hot, supply stays disciplined, and resale keeps the pressure on, which is why Rolex is so expensive.
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