Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...

1. Retail media networks expand beyond incrementality to support full-funnel advertising: As retail media networks improve ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

“Creators are playing a growing role in how consumers encounter and evaluate products,” said Inigo Rivero, Founder and ...

Instead of accepting fragmented reporting, unified marketing measurement brings everything together into one consistent view ...

Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels. “It’s critical to … move into these channels that are increasing ...

LONDON--(BUSINESS WIRE)--The retail media sector is projected to exceed $300 billion by 2030, accounting for approximately 20% of total global advertising revenue, according to the latest research ...

Shares have nearly doubled this year following solid performance in the underlying business. I anticipate its retail media segment to grow above 15% until 2026, supported by multiple client wins and ...

The company will analyze the data it collects from its approximately 400 million customers’ transactions, and share that with retail businesses trying to improve the effectiveness of their targeted ...

WESTPORT, Conn. -- Manufacturers have a long way to go when it comes to marketing their brands effectively at retail, according to results of a survey of retail marketing executives issued last week.

This year, the advertising industry thought tariff announcements could affect advertising growth. But they weren’t as much of a gamechanger as initially thought, at least according to WPP Media, which ...