We know that links pointing to pages that do not exist, that 404 or some soft 404, are links that are not counted by Google - that is not new. But John Mueller of Google spoke about how sometimes you ...

Every Web surfer has probably experienced a link redirect. In a link redirect, clicking on a hyperlink on a Web page takes you to a totally unexpected destination. This can happen even if you hover ...

Spammers are abusing ill-configured U.S. dot-gov domains and link shorteners to promote spammy sites that are hidden behind short links ending in”usa.gov”. Spam purveyors are taking advantage of ...

Links are still a critical element to Google’s algorithm. Their value needs to be protected. Learn how to protect yourself against broken redirects. Over the years I’ve been exposed to an incredible ...

Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects. The truth is, a 301 redirect and a ...