One company has exclusive rights to the source of the iconic pigment—a copper mine’s supply of iron deposits that may last just a century more Clarissa Wei The color, known specifically as Falu red, ...
It's easy to spot a Mazda long before you've gotten close enough to check out the logo or detailing. That is, it's easy if it's finished in the company's signature Soul Red Crystal: a reflective, ...
"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...
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